Well, we’ve been lots of things.

First, we were gear-hungry ski bums, dirtbags, intent on finding ways to fund quivers and our lifestyles in the mountains without missing pow days; determined to get last call and first chair.

Then, the inevitable happened. We bought snowmobiles. Someone got a mortgage. Maybe there were kids? Someone got the bright idea to ‘distribute avalanche airbags.’ We had to learn what distributing was.

We grew as a company. We hired, we travelled, we expanded, we learned, we went to trade shows, we developed brands. We still hit pretty much every pow day.

Then we got real big - so big, that we needed help financing this crazy journey. We got help. We even sort of ‘retired.’ But we loved it too much. In 2025, we bought back the pieces of the business we’d built that we loved the most - the brands we built from the ground up and a little community-supporting retail store in Golden, BC.

Now, here we are, having been lots of things and back to being what we originally were - determined to maintain our rep of being a brand, a company, a group of people who have rad gear.

Cut to today. We’re a small group of passionate mountain people who’ve been standing with these brands for over 15 years. We’re eager to remain independent mountain folks with a passion for great gear.