A Big Step Forward for Mountain Lab, Highmark, and Spire Outdoor Group
A huge mark of acceleration in Canada for Spire’s flagship brands, Mountain Lab & Highmark!
Beginning with the Winter 2026/27 season, Mountain Lab and Highmark will be distributed in Canada by Kimpex, the country’s leading powersports distributor. For our brands, our dealers, and our riders, this is a genuinely exciting and important milestone.
Mountain Lab and Highmark are entering an exciting new chapter, guided by the same team and vision that built them. Spire Outdoor Group continues to own and lead both brands, with this partnership unlocking new scale and opportunity without compromising focus or values.
Why This Is Such a Big Moment
Mountain Lab and Highmark have grown the right way. Built in the mountains. Tested by riders. Shaped through real-world use, not boardroom theory. Over time, that approach has earned trust and traction across Canada.
Partnering with Kimpex allows the brands to take their next step forward, without losing what made them special in the first place.
Kimpex brings:
Unmatched national distribution and logistics
Deep, long-standing dealer relationships
Scale that improves availability, speed, and service
Spire brings:
Product innovation and development
Brand vision and long-term strategy
Athlete partnerships and rider-driven design
Together, it’s not just more reach. It’s the right kind of reach.
What This Means for the Brands
This partnership gives Mountain Lab and Highmark room to grow with intention.
It means:
Broader access for dealers across Canada
Stronger in-season availability and support
More time and energy invested in product development
Continued evolution of both brands, guided by the same team and values
This isn’t a handoff. It’s a collaboration that allows each partner to do what they do best.
What’s Staying the Same (and Why That Matters)
Let’s be explicit, because clarity matters!
Spire Outdoor Group continues as the owner and builder of both brands
Product design, brand direction, and strategy remain with Spire
The people behind Mountain Lab and Highmark are the same people
The values behind the brands haven’t changed
If you believe in how these brands were built, you can be confident in where they’re going.
What Dealers Can Expect
We’re committed to a smooth, well-supported transition.
ASAP and existing orders will continue to ship from Spire through spring and summer
Winter 2026/27 booking orders will ship through Kimpex starting fall 2026
Communication will remain clear, proactive, and transparent throughout
Our goal is simple: make this transition easy and beneficial for the dealers who have supported these brands from the start.
Built with Purpose. Backed by Scale.
Mountain Lab and Highmark were created to serve riders who demand reliability when it matters most. That mission doesn’t change.
What changes is the runway.
With Kimpex as our distribution partner, these brands are positioned to reach more riders, support more dealers, and continue raising the bar, all while staying true to their roots.
This is a proud moment for Spire Outdoor Group.
It’s an exciting moment for Mountain Lab and Highmark.
And it’s just the beginning of what’s next.
